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Freytag and Farrar Jewelers

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News & Events
  • blog

    Estate Show and Sale!

    3 days only! June 25th-28th

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  • blog

    Our New Site Is Live

    Welcome to the new and improved ffjewels.com!

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  • Freytag & Farrar!

    It's got FABULOUS jewelry and the staff is helpful, knowledgeable and nice :-)

    Great Service, Great Price

    I buy all of Cathy's jewelry here because of the personal service and Brian's willingness to work work with my particular needs. Thanks Brian and much continued success !!

    Sam Gonzales 10.16.2013
  • Bling Bling!

    Freytag and Farrar Jewelers is my favorite jeweler & the only jeweler that I trust when it comes to buying my BLING-BLING! Anita is my favorite person who always knows exactly what I want.


    Simply The Best!

    Freytag and Farrar undoubtedly has to be the best Jewelry Store in Farmington!! The service is exceptional, the quality of their jewelry is superb, not to mention unique and and beautiful!!! The honesty and integrity of Freytag and Farrar definitely makes shopping there worry free when deciding on that special piece of jewelry!!!!! Highly recommend Bryan and his staff of knowledgeable salespeople!!

    Fran Clark 09.25.2013

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Our History

For years we have been serving clients by helping them find the best diamonds, gemstones, and fine jewelry. We are dedicated to ensuring a long lasting relationship with you, as well as finding you the best deals around. If you are new to Freytag & Farrar, then let us extend a warm welcome to you, and invite you to browse our website, as well as our at location in Farmington New Mexico.

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Our Team

  • team

    Bryan Freytag


    Hi I am Bryan Freytag, I am the owner and President of Freytag and Farrar Jewelers. I started in the jewelry business with my Father back in 1977 in Yuma Arizona. Brad Farrar(a native New Mexican)  and I took a look at J.A.. May Jewelers in downtown Farmington est 1953 and took over there location and clientale. The rest is history the store was established in 1997 in the downtown, Farmington. I moved the store to our current location April 2002 and we have been here ever since.

  • team

    Terry Coy


    Hi I am Terry Coy I have worked 20 years in the jeweler industry. I have Certificates from Revere Academy, San Fransico. GRS Tools and Training in Emporia, KS. I haved worked in Farmington all 20 years in Jewelery Repair. I have worked at Freytag & Farrar since 2011.

  • team

    Linda West


    Hello I am Linda West. I have worked for Freytag and Farrar Jewelers for 8 years. I am a sales professional and also an inventory controller. I have been through the GIA training for colored gems, and diamonds. I have a acheived the Accredited Jewelry Professional certificate from GIA. I also help with taking in repairs, help with custom jobs. I do restringing of pearls and beads. I worked for Mesa Family Practice for 12 years doing medical billing. I'm a certified medical coder. I also was a receptionists and did all the posting of payments and collection.

    Teia Camacho

    Sales/ Marketing